Description: This program discusses popular issues on marketing, which are categorized into four topics: relationship marketing, horizontal marketing, branding, and STP (segmenting, targeting, and positioning). After taking this program, participants will be able to develop an up to date and competitive marketing strategy.
Date of Offering: to be announced
Department & Institution: Faculty of Economy, Universitas Terbuka
Lecturer/s: Heriyanni Masitoh & Deni Surapto
Language: Bahasa Indonesia
Link to MOOC: http://moocs.ut.ac.id/enrol/index.php?id=7