Description: This program discusses popular issues on marketing, which are categorized into four topics: relationship marketing, horizontal marketing, branding, and STP (segmenting, targeting, and positioning). After taking this program, participants will be able to develop an up to date and competitive marketing strategy.

Date of Offeringto be announced

Department & Institution: Faculty of Economy, Universitas Terbuka

Lecturer/s: Heriyanni Masitoh & Deni Surapto

Language: Bahasa Indonesia

Link to MOOChttp://moocs.ut.ac.id/enrol/index.php?id=7

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